Saturday, September 29, 2007

A warning to entrepreneurs who write regular newsletters.

Are you on a regular e-mail list?

Have you found that the e-mails you get are becoming more and more nothing more than marketing promotions for some affiliated product or other? They go something like this:-

‘Hi, Theodora,
I’ve just come across a brilliant new way to _ _ _ _. My friend (says who?), Joe Bloggs (or whoever) is making a £9k per week doing _ _ _. Now he’s offering to help you do the same.
I’ve looked at _ _ _ _ and it really is a fantastic opportunity.
Find out more about how he can help you become rich beyond your wildest dreams at http://www.-----.’

The first thing I notice is that the web page reference is a hoplink to an affiliate site. Anyone can register with Clickbank, Amazon, Ebay, etc and register as an affiliate of that product.

It’s probable that the person who sent you the e-mail has gleaned all the info about the product from the promotional blurb, not from personal experience.

Now I don’t mind that. What I do object to as the pretence that this is a personal information.

Why not come straight out and say:-

‘(Hi, Theodora,
I know you’re interested in _ _ _ _. Have you looked at (the hoplink to the affiliate’s page)? Let me know what you think.’

No pretence, straightforward and I’d probably visit the site even if I didn’t think I really was interested.

So be warned. Honesty is always best – even in affiliate marketing.

E-mail comments welcomed to
Subject 'Business' or visit or

Thursday, March 15, 2007

Are You a Serial Seminar Attendee?

All entrepreneurs know the value of attending a good seminar. Meeting up with other entrepreneurs who have new ideas, different ways of working and a wide range of interests is ennervating.

Seminars also provide a good opportunity to increase your network of contacts.

These networks are important because they are your way of exploding your business into a phenominal explosion of success.

Unfortunately far too many seminar attendees never progress to anything like success.

They leave the venue full of enthusiasm clutching the goodies they've bought. Then once they are back home the enthusiasm wanes. Partners and friends are pessimistic and it's just easier to blame lack of success on the package you bought rather than admit you didn't give it a chance.

So you sign up for the next seminar. And the whole thing happens over again.

This addiction to seminars is not cheap. Most of them cost well into 4 figures and the products they sell you are also not cheap. And they don't guarantee success if you don't use them properly.

For that short time you are at the seminar and for a short while afterwards you bathe in the aura of the successful entrepreneurs who you met. You kid yourself that you too are one of them.

But you're not. Your just a seminar groupie!

You don't have to be. Sometimes all you needed was a little help to get up on that first step.

If you feel this is all you need visit For Gold

Entrepreneurs Make Their Own Dreams Come True

We all have dreams and ambitions. Entrepreneurs are people who dream dreams and then work on developing their ideas and ambitions into successful businesses.

Entrepreneurs in every field have several things in common.

a) All entrepreneurs are passionate about what they do.

b) They also enjoy the business they are in.

c) All successful entrepreneurs like meeting other successful business people.

d) They have imagination, drive, and an insatiable thirst for experience and knowledge in their chosen fields of interest. (You don't have to be 'bookish' to gain knowledge. Many extremely successful entrepreneurs performed poorly at school, or left school without any qualifications.)

e) They are confident of their ability to handle any problems that arise.

f) They never give up, or stick in a dead end rut, or allow other people to discourage them.

Visit Dark Horse Research

Wednesday, March 14, 2007

Entrepreneurs Don't Stay Stuck in Ruts

Entrepreneurs may trymany things before they find their niche. They know when to cut their losses and move on.

Successful Entrepreneurs know that if they aren't waking up every morningfull of enthusiasm and energy then something is wrong.

Unfortunately the world is full of people who don't start the day full of life. They are flogging on in the first job or occupation they fell into when they started work.

They may be quite content to stick with it, but many of them are not thrilled by what they do. They are just too scared to change tack. Or perhaps it's never occurred to them that they can.

To be a successful entrepreneur you do NOT have to have a university degree or loads of qualifications. Whatyou DO need is an enquiring mind and the desire to discover more about what you do.

Never be discouraged. If you don't enjoy what you're doing try something else.


Don't be a Serial Seeker. These are the people who spend a small fortune and far too much time going from one seminar to another, looking one idea after another without giving any of them a fari trial.

They are like people who want to learn to swim but never get further than walking round the edge of the pool without jumping in.

So if you are a budding entrepreneur stop walking round the edge and looking on, take the plunge and dive in.

If you would like some help to find your business niche or change direction visit For Gold

Sunday, March 11, 2007

The Power of Affiliate Marketing

What is affiliate marketing and what value is it to the entrepreneur?

Affiliate marketers advertise and sell other peoples’ products in return for a very healthy commission. It involves very little effort and can be very profitable – as long as you know what you’re doing.

Affiliate marketing is an efficient way of providing a 24/7 stream of income from the internet. It is a business that can free you from the daily grind of earning a living and give you time to enjoy time with your family, friends and interests.

The best thing about being an affiliate marketer is that you can link it with your own particular interests. Doing that way makes the whole business seem like pleasure rather than work.

Are you particularly keen on business development, internet marketing, farming, dogs, horses, travel, wind surfing, mountaineering, extreme sports ---. You name it and there will be products that you can sell as an affiliate.

Affiliate marketing is something that can cost you absolutely nothing – zilch – zero. Or you can have some cash input. The advantage is that you can learn how to work the system and still earn money before you lash out any of your hard-earned income on further development. Many people are quite happy with what they can earn without any cash input.

What is really important is finding out how to be a successful affiliate marketer from the people who already use the system and have a proven track record.
Once you get established you can create repeat business – that is where you sell to the same people over and over and over again... without ever having to create your own product!

Do NOT buy any "How To" information about Affiliate Marketing unless:-
The information comes from someone who not only sells their own products, but makes a lot of money selling other people's products as an affiliate.

The information not only tells you what to do, but explains how to do it.

It tells you how to quickly get TARGETED traffic to your website... not just hit-or-miss traffic spurts!

It MUST answer every conceivable question about getting started and marketing as a super affiliate!

Finally any information product you buy to learn the secrets of affiliate marketing MUST have a 100% money back guarantee if it doesn’t live up to the claims it makes.

Email for a free report.

The Affiliate Business Blueprint is one course which you will find very helpful. To learn more about it Click Here!

I've been a successful entrepreneur for many years and am author of for Gold which is a business course designed to help budding entrepreneurs to take the first steps to success and to offer helpful suggestions to successful entrepreneurs who are looking for opportunities to climb a few more mountains.
I also recommend you click on DarkHorseResearch for more helpful information.

Saturday, January 20, 2007

Business Opportunities: Ten Things That Make A Successful Entrepreneur.

Some people say entrepreneurs are born, not made. That’s only partly true. Some people seem to be entrepreneurs from birth. Sometimes the entrepreneurial gene doesn’t kick in until later in life.

Whenever it happens there are ten golden rules any prospective entrepreneur should obey. So get a sheet of paper and let’s get to work. Fill in your qualifications under each heading.

Motivation. You must be clear about what you want and why you want it. For example, it isn’t enough to say ‘I want to make a lot of money’. What do you want it for? How much do you want? How soon do you want it? How determined to get it are you?

Control. You must be prepared to take control of your life. You decide when you work. You decide where you work. (Work at home, or in the car, or on the beach, etc.) You decide how many hours, days, weeks you work. You decide how much money you make.

Prepared to take risks. The life of the entrepreneur is not risk free. Things can go wrong – BUT – nothing ventured, nothing gained. Learn when to quit and change direction and when to hang in there and weather the storm. If one path isn’t the right one you can always take another. The secret is to keep your eyes open for new opportunities.

Resilient. This is very much linked to the previous point. I want you to think of a tall tree in a high wind. It might thrash about and bend a bit in the gale but only rarely does it break. Why do tall buildings like the Empire State building have a built in factor that allows it to sway in the wind? Both these things can survive intact because they are resilient. They can react to the surrounding conditions and more or less escape serious damage. If they were absolutely rigid they would break under the pressure. The entrepreneur has to be flexible to deal with changes in the marketplace.

Enjoy a challenge. Being an entrepreneur is a challenge. It has no place for the ‘what ifs’. (What if it all goes wrong? What if I don’t make any money? What if I’m a failure? What if the sky falls on my head?’ If you’re a ‘what if’ forget about being an entrepreneur and get yourself a nice steady job.

Prepared to take the plunge. It’s like standing at the edge of the swimming pool when you can’t swim. Until you take the plunge you will never learn. But every time you do it you become more skilful and the easier it gets. Keep at it and before long you will be diving in from the highest board and coming up smiling.

Mix with the right people. There are always people prepared to put you down. Unfortunately these are often family or friends. This isn’t done out of malice, it’s more from a subconscious fear that somehow they’ll be ‘losing’ you – that you are moving onto a different plane. As far as you can you should keep company with fellow entrepreneurs. Take your family and friends with you if you can but never neglect to have regular contact with positive thinkers or you will be dragged back into the daily drudge. Once you’ve shown that you haven’t evolved into some sort of snooty conceited bighead your family and friends might admit that they were wrong!

Open to new ideas. Entrepreneurs never consider that they have reached the highest peak. As soon as they have reached the top of one project mountain they will look for another one to climb. It’s exactly the same adrenalin surge that keeps mountaineers trying for ever more difficult ways of climbing Everest. Others might follow but the prize is to the people who got there first.

Willing to learn from others. Be prepared to learn about the skills you will need from other successful entrepreneurs. Attend some of the bootcamps that are organised. There is one caveat here – don’t become a bootcamp junkie! There are some would-be entrepreneurs who go from one bootcamp to another but never take the plunge and try to put what they have learnt into practice. In other words they keep going to the swimming pool but never actually get into the water.

Not content with one success. The true entrepreneur never stops. Success isn’t the be-all and end-all. As I said before, when he/she has reached the top of one mountain they look for the next one to climb. It’s enervating, it’s fun – and the view from the top is fantastic.